Helping people explore, discover, and connect.
Clarity helps communities understand how people experience a place and turns that understanding into wayfinding, placemaking, and public realm design.
KRISTIN CYPHER
Founder + Principal
I’ve spent my career learning how places work.
I bring together community engagement, urban design, environmental graphics, wayfinding, placemaking, and implementation to help people recognize what matters and decide what the work needs to do.
30+
Years shaping public places.
30+
Completed wayfinding projects.
5
Major design awards.
Ask What Matters
Find the Pattern
Make it Visible
Clear thinking for complex places.
WHAT CLARITY DOES
01
Wayfinding
Clear, thoughtful systems that help people understand where they are, where they are going, and what they can discover along the way.
02
Placemaking + Identity
Visual identities and public-place experiences grounded in the character, history, landscape, and aspirations of a community.
03
Strategy + Implementation
Guidance connecting discovery and design decisions with budgeting, documentation, fabrication, installation, and long-term use.
Let’s make your place easier to understand.
CONTACT CLARITY
